Yummy Valley

The Challenge Yummy Valley set out to make healthy snacking fun for both kids and adults — but the challenge was clear: how do you position a guilt-free cereal and cream-filled snack in a market filled with loud, colorful competitors, without losing the brand’s own cheerful and wholesome essence? My Role I led the brand identity design, with a focus on building a visual language that balanced wellness and playfulness. My goal was to create a brand system that not only stood out on the shelves but also built instant recognition and trust with health-conscious families. The Process Stylescape Development: Built a visual foundation that captured the brand’s joyful, comic-inspired energy through bold colors, playful typography, and vibrant graphics. Logo Design: Designed a striking logo inspired by classic comic aesthetics, ensuring it communicated fun, boldness, and timeless charm while carving space for Yummy Valley in a crowded snack aisle. Packaging Design: Translated the identity into packaging that combined retro-bold type and comic outlines, creating packs that felt both nostalgic and modern, playful yet premium. The Outcome The result was a cohesive brand identity and packaging system that made Yummy Valley instantly eye-catching and memorable, delivering on the promise of snacks that are both healthy and joyful.